• Resend Email Newsletter

    You can achieve a far greater readership of your newsletter if you resend to the folks that didn't open the newsletter the first time you sent it. I use this technique every month for my newsletter and get a significant percentage to open on the 2nd sending. I happen to use MailChimp, but I believe other email services provide similar functions. Here's how to resend a newsletter in MailChimp: 1. Go to the original newsletter and Replicate 2. Edit the title and SAVE. If you date your newsletter, …

  • Lights, Camera, Zoom

    A ring light is a high powered LED light that is excellent for video conferencing. In a perfect lighting world, the person on camera would have a light at 2 o’clock and 10 o’clock in front of them shining on their face and no lights behind them. The ring light gives a nice balance of light. The model I have is extendable up to 5 feet, has many different light settings and brightnesses. It even has a phone holder if you are using your phone to do your video conferencing. This is far better than t…

  • Virtual Assistant As Teachers

    Being a virtual assistant, I have come in contact with a variety of digital business platforms and applications (apps). I have worked with many businesses that use all sorts of business tools. I have learned a lot along the way. Generally, many of the tools are similar in nature and, after a while, it's just the nuances that are different. Many virtual assistants are happy to give a tutorial or set up an app and then let the client run with it. It's just another way a virtual assistant can be of…

  • It's Not About YOU!

    It's Not About You! An engaging website that will solve your audiences' problem is key to selling your services online. The days of having an electronic brochure as your website are gone. Resume-style sites with just a listing of services is dry and boring and does not make an emotional connection with your audience. A good website, asks questions that relate to your audiences' "pain points". What does your audience need help with? You will be their savior. You will have all the answers. You wil…

  • Holding Money Hostage

    I have owned a couple of businesses in my career. One thing I know for sure is not to mess with people’s money. People get very sensitive when it comes to being paid and getting what is owed to them. Not surprising, I feel the same way. This is a reminder to be diligent with money etiquette. Pay things on time. If there is a problem with the work, discuss it before the project is finished and the payment is due. If there is a reason that payment will be late (and I can’t stress this enough)—don’…


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